Bronze Prize, Young Lions 2022

I won the Bronze Prize in the Media category at the Young Lions Japan Qualifiers. The assignment for 2022 was to decrease the amount of plastics in the ocean. I proposed a gaming campaign called ‘THE PLASTIC MONSTER.’ In this campaign, a plastic monster appears in a gaming world. When the monster is defeated, players can donate to the Plastic Reduction Initiative. We also proposed a campaign where recycling plastic in real life would earn players weapons in the game, effectively combining the gaming experience with the plastics issue.