U30 Japan Representative, Spikes ASIA

I was selected to represent Japan in Young Spikes, part of Spikes Asia, which is the biggest advertising award in APAC. I participated in an idea pitch for U30 representatives from all around Asia. The assignment was to increase Covid-19 vaccine coverage in Asia. I proposed a campaign featuring Asian Olympic athletes who had already been vaccinated to showcase their appeal during the Olympic Games, with
the aim of increasing interest and desire for vaccination among Asian people.