Airline Sales Promotion Campaign

My role: Creative Director
• Directed the overall campaign structure and creative direction.
• Managed and supervised the team as a leader.
• Produced and coodinated all the design materials with Spring Airlines.

Japan National Tourism Organization (JNTO) held a pitch to promote flight tickets from China to Japan. The challenge was how to make Chinese people who have not been to Japan interested in Japanese cities and motivated to purchase tickets. My team proposed creating a website to introduce Japanese cities and collaborating with Spring Airlines China, which operates many flights to Japan and has an office in Japan. As a result, we won the pitch, developed a campaign website with Spring Airlines, and sold the tickets there.

Result: Achieved 10 million views and 100,000 flight ticket sales.