CREATIVE DIRECTION

For me, creative direction isn’t just about making things look beautiful—it’s about charting the course for both the project and the team. Over the past nine years in Japan and China, I’ve led projects as a creative director, including initiatives for the Japanese government and Chinese airlines. From main visuals and campaign titles to strategic planning and target insight analysis, my role went beyond mere aesthetics. I directed all aspects of these projects, guiding both the creative and the team toward success.